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BLDWN: Brand Story

BLDWN: Brand Story


BLDWN (formerly known as BALDWIN) was created 10 years ago in Kansas City and in that time it has been nominated ‘Best New Menswear Designers in America’ by GQ and a finalist for the Vogue/CFDA Fashion Fund, and has opened seven BALDWIN retail stores across the country.

BLDWN is a collection of men’s and women’s clothing inspired by the creative minds and times that shaped and continue to define America’s legacy. BLDWN is a modern American fashion brand with a style rooted in the timeless qualities of the past, yet innovative enough to push things forward.

"Great design should inspire conversation. What makes modern American design distinct is a particular blend of confidence and deviation, coupled with a strong sense of storytelling. Everything we create at BLDWN, from collections to experiences, is intended to spark dialogue and redefine what it means to be an American fashion brand." - Johnathan Crocker, President



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